A centralized shipping label creation system for Geotab
I led the design for the shipping label creation system to use for Geotab's Product Suite, MyAdmin for mobile and desktop.
This project reduced manual rate comparisons, minimized logistical overhead, and provided a scalable, multi-carrier solution for Geotab.
This system represents a complete design-to-delivery effort, where I architected the integration TMS data into a streamlined, user-centric shipping interface.
My Role
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As the lead product designer on this project, I owned the end-to-end design process, from initial research to final handoff, this included:
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Research & Strategy: Audited existing MyAdmin screens, mapped TMS data flows, and identified UX gaps in the current shipping experience.
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Collaboration: Partnered with engineers and product managers to align on technical constraints, data requirements, and handoff expectations.
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Execution: Ideation, and prototyping design in Figma — working within the MyAdmin design system to produce dev-ready specs for a streamlined shipping label creation flow.
The Challenge: Designing without a design foundation
Several screens within MyAdmin had been built and deployed directly by engineering — without ever going through a design process — meaning there were no existing design files or documented specs to reference. This made it difficult to audit the current state, maintain visual consistency, and understand the full scope of what existed before proposing changes.
My Process & Key Action
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I approached this project in three deliberate phases.
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1. Discover and Define
Action: Audited the existing MyAdmin shipping experience — including screens built and deployed by engineering without design files — to map the current state and identify gaps.
Result: Surfaced inconsistencies across the flow and defined clear scope: what needed designing from scratch versus refining, and where TMS data wasn't serving the user.
Examples of how notifications looked before here - there isn't a clear way to display notification information ↓
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2. Define & Design
Action: Collaborated with engineers and PMs to align on TMS data requirements and technical constraints, then translated complex shipping data into a structured label creation flow.
Result: A clear design direction that made the TMS integration seamless for users, validated with stakeholders before moving to high-fidelity.
Screenshots from workshop below - ....
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3. Iterate & Handoff
Action: Refined designs through feedback rounds and produced dev-ready Figma specs — giving previously undocumented screens full design coverage for the first time.
Result: A complete, end-to-end shipping label creation experience with consistent visuals and a clean engineering handoff.
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Screenshots from workshop below - ....
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